She Should Run Announces Erin Loos Cutraro as New Executive Director

Posted by Naomi Rothwell on February 25, 2014 at 1:21 PM

February 25, 2014
CONTACT: Juan Garcia

(WASHINGTON, DC) – Today, Georgia Berner, the Chair of the Board of Directors for She Should Run, announced that Erin Loos Cutraro would be assuming leadership of She Should Run as its new Executive Director. Prior to the announcement, Erin Loos Cutraro served as the Vice President for She Should Run, overseeing its signature program, She Should Run In Action, designed to encourage more women to run for office.

“After careful consideration, the board has decided that Erin Loos Cutraro is the best choice to lead She Should Run as its new Executive Director,” said Berner. “With her unique skill set, her years of experience in the political community, her background as a business leader, and her creative approach to problem solving, Erin will ensure that She Should Run is solidly positioned as a national leader on increasing the number of women in office and eliminating the barriers faced by women in politics. With the renewed focus on the vital role that women play in government, particularly as we build up to the 2016 presidential election, I can’t think of a more qualified woman to lead this organization.”

“It was the lack of women running for office and the difficulty of recruiting women to run that led She Should Run, under Erin’s leadership, to develop our ‘Ask a Woman to Run’ tool,” said Berner. “Research showed that the number one reason women do not consider running for office is simply because no is asking them to. To date, nearly 200,000 women across the country have been asked, by their friends, family, and mentors, to seriously consider running for office, all through our signature She Should Run In Action program. That’s a good start, but there are over half a million elected offices across the country at the federal, state, and local level. There are thousands of qualified women that could fill them, but to get hundreds of thousands of women running for office, we need millions of women to start thinking about it.”

However, Cutraro cited the lack of continuity in resources available to women, particularly at the earliest stages of the decision making process, as a key barrier.

“Running for office is a journey,” said Cutraro, “but it’s easy to get stuck along the way. Unfortunately, for the woman who is going all the way from just thinking about running to actually running, there are serious gaps in the available support and resources. Our sister organizations are doing really important work in this area, but we need a way to work more effectively together. It is critical that the women’s community identify these gaps and build the support that women want and need at every stage in the process.”

“Part of working together as a community also means holding each other accountable to not duplicate existing resources. We also need to not only focus on women who are already running or have made the decision to run, we need to focus on women who could be running, but haven’t made the decision yet.”

“Now is the time to push ourselves to try new things. We need to apply 21st century tools and data-driven strategies. We need to not just play the game election cycle to election cycle, but change the underlying system that is slowing us down. We need a cultural shift, one that has millions of women seeing politics as part of their life. We need to be constantly innovating and thinking about this problem, not just every 4 years, and not just if Hillary is running. We need to grow and energize our movement and we need to do so now.”

“At the rate of one percentage point per election cycle, it’s going to take us until 2064 to get to where we need to be. To dramatically move the needle for women, we need to start thinking outside the box and outside the Beltway.”

Erin Loos Cutraro will begin as the Executive Director for She Should Run effective immediately. For more information about She Should Run, please visit


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